I think Parle this time have goofed up with the concept of “Digestive” Marie. In the ad they show Kajol an officer of Anti Marie Bureau commanding a fat guy to eat Digestive Marie that helps in digestion. Now with this the product sounds like a medicine for digestion, rather than an enjoyable snack. It would be an embarrassing situation for someone to publicly buy the Digestive Marie from the shopping market, or serve a Marie of that kind to guests, wherein the person publicly reveals the problems of his screwed up intestines.
Even previous attempts of Parle to sell Krack Jack, by introducing Krack & Jack as two individuals replicating the sweet and salt taste was a total failure.
I personally love Parle products, and I am loyal to them as far as biscuits go. Hence I just hope that it doesn’t much affect Parle’s digestion.
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